Increases conversion rates One study found that video in email marketing saw a 65% boost in click-throughs. Consumers are more likely to convert into paying customers after viewing video content due to the level of information, and the connection that can be developed whilst they watch a video. Many types of video content can be created depending on your brand’s aims, and your brand does not have to create tik tok to mp3 all of your video content. Sharing content created by influencers will boost brand awareness as their loyal follower’s head to your site, increasing the campaign’s overall reach. Other ways to deliver video content would be through short behind the scenes stories or live videos, as these show the authentic side of your brand.