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What is Instagram statistics, what information does it show, and how can it be used to improve the effectiveness of account promotion?
Let me tell you a little more about this:
Statistics of posts, stories and the entire Instagram account as a whole will help you learn more about your readers, about the effectiveness of a particular type of content, and much more. But statistics are available only for business accounts and author profiles.
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Therefore, if you are still using a personal account, then be sure to go to the "Settings" section and go to the business account or the author's account.
Instagram profile (account) statistics are divided into 3 main groups:
content statistics show how many posts, Stories or promotions you have posted over a certain period of time. It should be noted here that statistics on stories are only available for 7 days from the date of publication, and you need to have time to monitor it;
action statistics reflect how many people saw your content, how and where they found it, and what reactions they left to your publications. It's not just likes and comments. Perhaps someone wrote to you in yandex.direct, clicked on the link, sent an e-mail, called the specified phone number, made a repost, sent your post to a friend or saved the publication;
audience statistics will not only allow you to see how the account is growing, the number of people who have subscribed and unsubscribed, the dynamics of account growth. In the section you can see the gender, age, geographical location of your target audience, hours and days of maximum and minimum activity in the profile.
It's not difficult to see statistics on Instagram: just go to your profile, click the corresponding "Statistics" button and you will see the section: "Statistics".