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**Uplillacype** · 08-08-2006, 12:28 PM

The name change isn't for any marketing purposes. It was just reasons within our ryu-ha that I prefer not to disclose. Rest assure that the relationship between James William Sensei and Boston Samurai Arts remain to be harmonious and close. But I do see your point about the uninformed masses recognizing "Samurai" instead of "Nami Ryu" and it makes sense. I didn't originally recognize that so coincidentally it works out this way in our new dojo name. Thank you for the sharing your perspective.

When I saw your name change post I cringed. I am regularly paid big bucks to evaluate brands and names. The samurai moniker is used by a significant number of the Mcdojo's of this world. I am not sure you want to be in the business of converting lightsaber experts. Perhaps something less gedai-ish might be feasible.
Choosing a name is hard work. I once registered Contours as a corporate name since a lot of my work produces maps which resemble mountain ranges. I quickly found out that it was also frequently used by strip clubs. It made pre-selection staff telephone interviews a little tricky

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08-08-2006, 12:28 PM	#9
Uplillacype Join Date Oct 2005 Posts 492 Senior Member	The name change isn't for any marketing purposes. It was just reasons within our ryu-ha that I prefer not to disclose. Rest assure that the relationship between James William Sensei and Boston Samurai Arts remain to be harmonious and close. But I do see your point about the uninformed masses recognizing "Samurai" instead of "Nami Ryu" and it makes sense. I didn't originally recognize that so coincidentally it works out this way in our new dojo name. Thank you for the sharing your perspective. When I saw your name change post I cringed. I am regularly paid big bucks to evaluate brands and names. The samurai moniker is used by a significant number of the Mcdojo's of this world. I am not sure you want to be in the business of converting lightsaber experts. Perhaps something less gedai-ish might be feasible. Choosing a name is hard work. I once registered Contours as a corporate name since a lot of my work produces maps which resemble mountain ranges. I quickly found out that it was also frequently used by strip clubs. It made pre-selection staff telephone interviews a little tricky .
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