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Promoting Kendo
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06-13-2007, 06:14 AM
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Peterli
Join Date
Oct 2005
Posts
458
Senior Member
I agree with a lot of the previous posts. We put posters up on the local college campuses, do demonstrations, and have a website. The biggest draw of people is the website. In todays society most people use the web to search for stuff and if you have tags on your website that identify you in a locale etc etc when they go to a search engine they can find you.
The next big step is keeping them coming. Part of this is cost... at TKI we keep our costs as low as possible. We have a US $24 a year membership fee. The UNC dojo presently does not charge anything at all for a facility fee to members, the Duke and NC State facilities charge a few bucks a month on top of the yearly fee. In the worst case I think someone would pay only about $150 a year for kendo as it is right now (that doesn't include tournament fees, AUSKF fees or anything else outside of the local club participation).
The other thing is to keep people interested. This varies a lot and partly depends on the instructor and partly depends on the student. We try to have club activities such as demos and get together.. some that involve doing kendo, others that are more social. But even at the social activities we talk about kendo and watch kendo on video.
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