[zibTefapparia]

This seems somewhat similar to (though apparently less pretentious than) the "Forza" program that sprang up in the US a while back.
I am not sure I fully understand what drives people to develop "Aerobic-Jazzercise-Throb-bass-Martial Arts-esque" franchises, when practically every nation has some form of historical martial art already extant which achieves similar or greater physical results. Then again, my perceptions could easily be limited by my own lack of experience. Maybe the lack of competition or general technical scrutiny is attractive? In my limited experience, it has been the 'perceived' perfectionist scrutiny that seems to drive many beginners out of Kendo classes.

I had to grin when I read the line in the article, "“When the class started, it was all men coming to symbolically cut the fat from around their middles,” said Mr Takafuji, “but they weren’t like real samurai, and quit. The women stick to it. They are Japan’s modern samurai.”" ~quite a remark from a fitness choreographer. ^^