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**GooogleGuy** · 08-03-2012, 07:41 AM

Analysis: NBC offers peek of future Olympics biz model, coverage
By Liana B. Baker
NEW YORK | Thu Aug 2, 2012 8:22pm EDT

(Reuters) - NBC briefly tore down the digital wall protecting its Olympics coverage on Thursday and permitted consumers without a pay TV subscription to watch live online a much-anticipated race starring American swimmers Michael Phelps and Ryan Lochte.

The move was aimed at appeasing critics of NBC's strategy of delaying broadcasts of major Olympics events for prime time or requiring a cable subscription for online streaming - and could foreshadow how the Comcast Corp-owned network might handle its coverage of future Games.

NBC has managed to make the London Games the most-watched Olympics ever by tape-delaying marquee events to air in the evening in the United States, maximizing viewers and advertising dollars.

But media experts say this could very well be the last Olympics for which this model works, pointing to the ever-growing demand from consumers who want to be able to watch content on any device at any time they want. NBC paid $4.4 billion for the U.S. rights to the next four Olympics through 2020. ...
Full story at:
http://www.reuters.com/article/2012/...ors_picks=true
Question:
Was the free live stream of the Phelps-Lochte race well-publicized in advance? I have not been reading the GS swimming thread.
I would have watched the race if I had been aware that the live stream was free (I do not have a cable subscription).

08-03-2012, 07:41 AM	#10
GooogleGuy Join Date Nov 2005 Posts 365 Senior Member	Analysis: NBC offers peek of future Olympics biz model, coverage By Liana B. Baker NEW YORK \| Thu Aug 2, 2012 8:22pm EDT (Reuters) - NBC briefly tore down the digital wall protecting its Olympics coverage on Thursday and permitted consumers without a pay TV subscription to watch live online a much-anticipated race starring American swimmers Michael Phelps and Ryan Lochte. The move was aimed at appeasing critics of NBC's strategy of delaying broadcasts of major Olympics events for prime time or requiring a cable subscription for online streaming - and could foreshadow how the Comcast Corp-owned network might handle its coverage of future Games. NBC has managed to make the London Games the most-watched Olympics ever by tape-delaying marquee events to air in the evening in the United States, maximizing viewers and advertising dollars. But media experts say this could very well be the last Olympics for which this model works, pointing to the ever-growing demand from consumers who want to be able to watch content on any device at any time they want. NBC paid $4.4 billion for the U.S. rights to the next four Olympics through 2020. ... Full story at: http://www.reuters.com/article/2012/...ors_picks=true Question: Was the free live stream of the Phelps-Lochte race well-publicized in advance? I have not been reading the GS swimming thread. I would have watched the race if I had been aware that the live stream was free (I do not have a cable subscription).
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