As I stated above, the most obvious issue is the fact that 90% of ALL Food Service venues fail in the first year in NYC for various reasons, and he has already done the normally proscribed behavior now that the weather has chased most of the Tourists back home. You are correct that the Protesters would flock to his business if he made them welcome, but - as I also stated above - His menu http://newyork.milkstreetcafe.com/Ou...ftyMilkSt.aspx is aimed at the Wall Street managerials and the Yuppies, not the Hourly Workers, so price is certainly an issue.