Apple's shear dominance in the tablet market is more attributed to superior software than hardware. With the Nexus 7, Google has proven that they can compete in the software arena with JB 4.1. Before ICS, Google's OS still struggled to offer the streamlined and fluid experience IOS gave its users, which held back a lot of quality Tablets that had very nice hardware inside. With the success of the Nexus 7, I foresee Google being more aggressive in the market, and providing a Tablet that will give the iPad a run for its money. If they release a 10" version of the Nexus with a high resolution screen, expandable storage, and the same fantastic construction as the Nexus 7 (and for less than $500), it will sell like crazy.