I have heard that ONE year's earnings should be the price. Therefore, if the earnings are $100 per day, then the site should sell for $36, 500. Agree? Disagree? Of course, there are other factors, such as site quality. If the site is borderline MFA, it is not worth as much as a site with quality content. MFA sites tend to disappear. Also, how much daily posting is required/ expected? Do you want to work your butt off every day, of maybe just cruise for awhile? What is the SERP history? Has the site been going up or going down? Will the seller provide all the detailed stats that you ask for? Is the seller in a rush to sell? Is the seller from your country? Have you researched the seller online? Have you studied the whois information? Is the site "clean", or has there been recent bad activity. Were links recently purchased? The site may end up being banned. There are many things to think about. . .