Because he gives the impression of having interests, beyond that of corporate toadying. No 'man of the people' he, but certainly no 'good ole boy' either. Not just another white, stuffed suit who hails from old money. Probably didn't rub shoulders with government cronies at university. Seems to give a fuck, even if you disagree with what he's doing. Not everyone's a Conservative, whose life revolves around their bank balance. And that must infallibly exert a great influence upon the public psyche. That's fresh. It's different. Dare I say it. Unique?