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What is Propaganda
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09-04-2012, 03:22 AM
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gennnniiikk
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Oct 2005
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Propaganda appeals to its audience in three ways.
(1) It calls for an action or opinion that it makes seem wise and reasonable.
(2) It suggests that the action or opinion is moral and right.
(3) It provides a pleasant feeling, such as a sense of importance or of belonging.
Many propaganda methods are common-sense techniques that resemble those of persuasive speaking. These techniques include gaining people's trust, simplicity and repetition, and the use of symbols. However, propagandists often use such underhanded methods as distortion, concealment, and lying. In nations ruled by
dictators, governments increase the effectiveness of their propaganda by using censorship.
Gaining people's trust
. Above all, propagandists must be believable, and their audience must consider them reliable authorities. One way to gain an audience's trust is to report unfavourable news that the audience knows or will discover. During World War II (1939-1945), the British Broadcasting Corporation (BBC) made propaganda
broadcasts to Europe. The BBC began many newscasts with a report of British defeats and losses. This practice helped give the BBC a worldwide reputation for truthfulness.
Another way to gain people's trust is to agree with their existing opinions. Scientists have found that people place most trust in speakers and writers whose ideas are similar to their own. As a result, propaganda is most successful if much of it agrees with what people already believe and if only a little of it is new.
The bottom line is MUSLIMS and ARABS in particular have failed in this art form...and post 9/11 cemented this.
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