Humans can ONLY place value to objects, subjects, situations, in RELATIVE terms. It is hardwired into us. If i ask u, how important is your watch, or your father, how do you answer? On the other hand, if i ask you which is MORE important, watch or your father, the answer is plainly obvious and without a single doubt. The habit of prioritizing, organizing and arranging based on RELATIVE value is simply ingrained into us. We simply HAVE to do it. It is human nature. And also a human flaw. I believe a computer for eg, if intelligent enough, would be able to place absolute values, maybe. but definitely NOT humans..