If we are talking options in common stock , there may be many opportunities where a real investor might exercise early based on an assessment of the company, industry trends or even recent events. The American option holder may have the chance to exerercie and sell a stock for gain while the European option holder finds no value in the exercise as the stock goes back down prior to expiry. In fact your assessment that you never exercise an option before expiry day would be true only for stable or rising stocks (if you have a purchase option)