Thread: Hinduism
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Old 09-21-2012, 04:10 PM   #10
feroiodpiop

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Portland (Oregon, USA) based Burnside Brewing Company, which earlier announced to release its “Kali-Ma” beer on May 15; has apologized, postponed the release and would rename it.

In an announcement published on their Facebook page today, the Company wrote: In response to pleas from the Hindu community we have decided to postpone the limited release of "Kali-ma" our imperial wheat ale flavored with Indian spices and Scotch-Bonnet peppers. It is NEVER our intention at Burnside to offend or alienate any race, creed, religion or sexual orientation. The inspiration for the beer label simply came from a favorite childhood movie in the "Indiana Jones" series and we were unaware that it could be offensive to anyone. We are currently scrambling to re-name the beer and intend to release it soon afterwards…to anyone we have offended we sincerely apologize.
Burnside Brewing is excited to finally release the highly anticipated beer ‘Kali-Ma’ in 150 very limited 1ltr Magnum sized swing top bottles and on draft on Tuesday May 15th at their pub.

Kali-Ma, is inspired by the Hindu goddess and her tribute in the movie Indiana Jones and the Temple of Doom. The name Kali comes from kāla, which means black, time, death, lord of death, Shiva. Kali-Ma the beer is an Imperial wheat ale or wheat wine made with toasted cardamom, fenugreek, and cumin spices added in addition to almost 400 pounds of apricot. Fermented with a Belgian ale yeast harvested from Upright Brewing. We then dry hop it with 8 pounds of scotch bonnet and native India dandicut peppers.

Come worship “the black one” Kali as the ultimate reality or Brahman this Tuesday!

Burnside Kali Ma, in addition to all Burnside Beer is unfiltered. This requires an increased time commitment, but pays dividends in the depth, character, and flavor profile of our offerings.
8.6% ABV
13.2 I.B.U.’s Hindu statesman Rajan Zed, who spearheaded the protest, calling identifying of the beer with Goddess Kali as “inappropriate”, has thanked and commended the Company for showing responsibility, respect and maturity by taking quick action and for having an understanding for the hurt feelings of Hindu community. It was a step in the right direction, he added in a statement in Nevada (USA) today.

“Kali-Ma” the beer was earlier announced as spiced wheat ale involving cardamom, fenugreek, cumin, India dandicut peppers, etc., and showed the picture of Goddess with four arms and three severed heads. Jason McAdam is the brew-master at the Company which is also organizing Annual Portland Fruit Beer Festival on June 9-10.

Goddess Kali, who personifies Sakti or divine energy, is widely worshipped in Hinduism. She is considered the goddess of time and change. Some Bengali poets described her as supreme deity. Moksh (liberation) is the ultimate goal of Hinduism.
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