Thats y its called "entertainment." No one is saying to the real-life folks, "okay, watch these stars gyrate, & when u go home, practice it." I am not sure how Indian society came to be so conservative... I think its the fact that Indian society was extremely liberal once upon a time, that we haven't gone the way of the West, which was closed up for so long, and then one day exploded into the immoral one you see now. Our arts, literature, religious teachings etc. by discussing these issues in the proper context have actually done a great service to the society.