| swoluelvede |
06-12-2011 04:48 PM |
NFL Near Major Media Deals
The National Football League is close to inking an eight-year extension of three media-rights deals that should earn it a total of about $3.2 billion a year from its broadcast partners, a 60% increase over its prior contract, according to people with knowledge of the talks.
The agreements, which would be struck with News Corp.'s Fox, Comcast Corp.'s NBC and CBS Corp.'s CBS, shows just how valuable NFL rights have become for broadcasters, which view high-profile live sports as the key element to maintaining their value at a time when consumers have an ever-growing number of entertainment options. The deals would last through 2021.
http://online.wsj.com/article/SB1000...DDLE_Video_Top |
