[CarlosR]

We’ve learned and grown a lot in this first year

We’ve learned and grown a lot in this first year. In meeting with creators and viewers, we’ve heard about what they like – and what needs to be improved. In fact, that feedback has driven many of IGTV’s biggest changes so far. This includes the most important change we made this year: enabling creators to publish previews of IGTV videos to their Instagram feed, which added another way for viewers to discover IGTV videos. Since that launched February, we’ve seen viewers spending more time with IGTV and a surge of new original content from creators of all sizes.

[EdwinB]

Today marks yet another change for IGTV – and it once again comes from listening to our creators and viewers. We’ve heard from creators who want to upload landscape videos for IGTV. Similarly, we’ve heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way.