[EdwinB]

Regarding video download platforms, YouTube is one of the most used, around 55% of young Europeans use it preferably (Mascheroni & Ólafsson, 2014). In the case of Spanish adolescents, YouTube occupies the second place of use (around 70% of young people between 14 and 17 years of age prefer this network) after Facebook (Interactive Advertising Bureau, 2015). While only a small part of adolescents and young people are active users (Gallardo & Jorge, 2010), video viewing is one of the most widespread habits among European adolescents (Holloway, Green, & Livingstone, 2013). YouTube distinguishes between «standard youtuber»: those who make and share videos with friends or family and «special youtuber»: those youtube to mp3 who interact with the online community, receive comments and have subscribers, in addition to offering suggestions or recommendations (Ramos-Serrano, & Herrero -Diz, 2016). Their channels represent a space to express themselves artistically and creatively, allowing them a social connection with other youtubers and with followers (Chau, 2010). Most of them tend to actively engage with their real or imagined audiences (Ding & al., 2011). The audience is active since they can interact directly with the youtuber they admire, being close to the user the key to their success (Berzosa, 2017). The influence of youtubers can be measured through the number of subscribers and views of the videos on their channel (Burges & Green, 2009).