[EdwinB]

Yes, it was already doing it with iTunes with music, and it changed the way we consume music today. Yes, services like Netflix or Hulu have already changed the way we consume video content. Yes, Apple was already doing it with the Apple TV and, in fact, it was already producing its own programs (none of my interest, by the way), but now it offers a solution, its solution at least, for the tiktok video downloader madness of wanting to enjoy that “ promise” of cable TV and streaming: only the content you want, when you want. Nowadays you have to subscribe to 80 channels to watch the same 4; you have to pay for the possibility of watching 50,000 movies and series, to see one a week: Apple's new service, tv+ offers you to be able to consume the channels you want, and although we still don't know how much this grace will cost, we know that Apple usually gets us to put our bank account on their servers.

On Monday some of the Avengers were sitting in the audience in the theater, and in the same room there were friends recounting the experience. Spielberg appeared on stage to talk to us about Storytelling; we get excited to see JJ Abrams and Sarah Bareilles; then Reese Witherspoon, Jennifer Aniston and Steve Carell revealed to us that they would have their own show; Kumail Nanjiani spoke to us about comedy series; Jason Momoa came out with Viola Davis and at the end the queen of US TV, Oprah, appeared, as if there were no doubts: Apple will have quality content for all types of audiences on its platform.