DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate - What's the deal with the interest in Super Bowl commercials?

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What's the deal with the interest in Super Bowl commercials?

A highly anticipated game involving millionaire athletes in which major corporations attempt to air commercials that will generate a buzz has **** all to do with "social justice". http://www.discussworldissues.com/fo...s/confused.gif

I could have sworn the title said "social justice quiz" a few minutes ago. I must be losing my mind.

Also, I think it's a sad reflection on our society that some people would be more interested in millionaire athletes than information about goods and services that improve our daily lives. http://www.discussworldissues.com/fo...lies/angry.gif

Well, people have to have a reason to go to all these parties, and the football game itself obviously isn't cutting it...

What's the deal with you bringing sports subjects to O.T. when people in Sports tell you that you're full of crap?
Does the opinion of the uninterested and uninformed mean so much to you? It obviously does, since you do it so frequently.

OK, great unwashed, give Al the support and love he needs so desperately.

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You're just mad that you jinxed Tebow by picking him.

For commercial geeks:

Twitter Handles for 2012 Super Bowl Advertisers

If you’re tweeting along with this year’s Super Bowl – hopefully calling out sexist ads by using #NotBuyingIt and starting Change.org petitions asking advertisers never to air the especially offensive again – here’s a handy list of the Twitter handles for the national advertisers so you can thank and spank in real time!

Acura – @Acura_Insider
Audi – @Audi
belVita – @belVita
Bridgestone – @Bridgestone
Cadillac – @Cadillac
CareerBuilder.com – @careerbuilder
Cars.com – ?
Century 21 – @Century21
Chevrolet – @chevrolet
Chevy Sonic – @feel_the_sonic
Chevy Volt – @ChevyVolt
Coca Cola – @CocaCola
Doritos – @DoritosUSA
Downy – @Downy
eTrade – @ETRADEFinancial
Fiat USA – @FiatUSA
GLSEN – @glsen
GoDaddy.com – @GoDaddy
H&M – @HM
Honda – @Honda
Hulu – @Hulu
Hyundai – @Hyundai
Kia – @KMA_PR
Lexus – @Lexus
M&Ms – @MyMMscom
MetLife – @MetLifePR
Pizza Hut – @PizzaHut
Pepsi – @Pepsi
Pepsi Max – @PepsiMAX
Priceline – @TheNegotiator
Oikos Yogurt by Dannon – @Dannon
Samsung USA – @Samsungtweets
Skechers – @SKECHERSUSA
Suzuki – @SuzukiAuto
TaxAct.com – @TaxAct
Teleflora – @Teleflora
Toyota – @Toyota
Volkswagen – @volkswagen

The Doritos commercial with the dog paying off the guy not to talk about the missing cat, ... http://www.discussworldissues.com/im...ons/icon14.gif

I liked the Matthew Broderick homage to Ferris Bueller for Honda.

I liked the Audi with vampire-killing headlights.

I liked the the Bud Light "Here, Wego" spot to encourage adopting rescue dogs.

The Chevy ad with the Silverado's surviving the apocalypse was funny. Yeah, that one was amusing, especially the line about the ford owner.

I liked the Ferris Bueller one also. The morning paper panned it.

The over produced prohibition Bud ad was boring. Ditto for the through the ages ad. They should just stay with the cute and funny ones. Who doesn't laugh at a sheep streaking.

And the dumb dog killed the cat doritos ad made me laugh.

While it didn't do very well in many of the rankings, I really liked this one.

There's definitely some truth to that, Alby. And if people don't remember the product, it is by definition bad advertising.

That was definitely the problem with the Ferris Bueller spot. But it was entertaining.

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Ming, did you notice this transition in advertising during your career or education?

What transition?
In the past, there was good and bad advertising
Currently, there is good and bad advertising
In the future, there will be good and bad advertising

There have always been commercials that tell nothing about the product.

However, one thing I think we can all agree on... If you can't remember the product, it's not a very effective ad http://www.discussworldissues.com/fo...ilies/wink.gif

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The product type can also be problematic. From my understanding, Old Spice commercials are extremely memorable and generate high consumer awareness even to the product, unlike these ads in question, but don't change preferences maybe because product loyalty in the deodorant market is high. I suppose, though, those ads because of their juvenile silliness are attempts to 'aware' new users, such as teenagers (this would also be line with the nature of Axe commercials), it's just not affecting consumer preferences in a tangible manner.

I feel like advertising has become what a mid-20th century historical writer (I can't recall his name but he later became a conspiracy nut) wrote about a theory of institutionalization, where the excesses of the institution become the basis of the morphed institution and change its purpose. Advertising and marketing existed solely to increase sales and the means to that end varied but maintained that goal. Obviously, generating buzz and awareness for your commercial would normally be necessary for this end so advertisers developed ways to enhance awareness of the commercial, to the point where we see advertisements for Super Bowl commercials! It's institutionalization.

I suppose in some ways though it is like those old soap operas, entire shows that existed only to say, "Brought to you by *****". Maybe these commercials are analogous to those soaps. This would still be an example of the institutionalization I mentioned, though.

The thing about institutionalization is that it is always excessive and always a waste of resources.

As with most things, you have no clue what you are talking about.
Your stolen theory of institutionalization is just that... a theory, and a bad one at that.
And if you see marketing/advertising as a waste of resources, then you really are showing how stupid you are.
But that's really no surprise, since you continue to prove your lack of knowledge with just about every post you make.

By the way... how's the girl friend hunt going?

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You sound like Slowwhand. Whatever, old man. Insult me all you want instead of discussing things.

For those who aren't asses: it was Carroll Quigley who I was thinking of and slightly modifying his theory from "The Evolution of Civilizations".

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Actually if you replay the Ferris commercial again you'll see that they show the car or him in it over a dozen times, and doing a close up on the model name or the Honda logo quite a few times.
Unlike other adds, they went out of their way to show the product and I had no problems remembering it.

Yep, my car is on it's final legs so maybe that made me more observant. http://www.discussworldissues.com/fo...ilies/wink.gif But even the first time I saw the ad, I was impressed how much they actually showed the product considering the theme. It was interesting that the guy that ripped it, didn't get a lot of the original movie references which led him to believe it wasn't funny.

You know Carroll Quigley made the point that those within and who profit by the institution will always defend it...

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You know Carroll Quigley made the point that those within and who profit by the institution will always defend it...

You mean like you and Filthadelphia?