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London 2012 Olympics: small bottle of beer at Games will cost £4.20 as organisers reveal food and drink prices
Locog will charge £3.80 for a cheese and lettuce sandwich, £5.90 for a tuna and sweet potato salad and £6.50 for a hog roast roll. A beef pie with potato and gravy will cost £8.00. But it's price of drinks that has raised eyebrows. Bottled water will cost £1.60, although organisers have maintained there will be water fountains on the Olympic Park. A 500ml coke will cost £2.30 and a glass of wine £4.80. The bottle of Heineken is 330ml, so the pricing is equivalent to £7.23 a pint. The cost to feed a family of four will exceed £40 without any additional snacks. But Locog chief executive Paul Deighton said the pricing was reasonable. "We want everyone who attends the Games this summer to have a fantastic experience and central to this is the food and drink that’s available," he said. "We have gone to great lengths to find top quality, tasty food that celebrates the best of Britain. We believe that our prices are more than comparable to those found at other major sporting events which because of their temporary nature are often more expensive than the high street. "We are proud that the catering and industry has been quick to adopt the standards of our Food Vision, leaving a stronger and sustainable industry as a legacy of the Games."
There will be over 800 spectator concessions, featuring more than 150 different dishes that aim to "showcase the diversity and quality of British food". Visitors to the Olympic Park will be able to purchase a wide range of foods but the only branded products are Olympic sponsors: the worlds largest McDonald's restaurant, Coca Cola, Cadbury, Nature Valley and Heineken. Organisers says over 14 million meals will be served during the Games, across 40 locations. They claim this is the largest peace time catering operation in the world. Well over a million meals will be served to athletes, with 1,300 different types of dishes on the menu. Organisers believe that on the busiest day of the Games over 65,000 meals will be served to athletes.
http://www.telegraph.co.uk/sport/oly...nk-prices.html |
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