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01-23-2017, 07:48 AM | #1 |
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Neophyte NBA commissioner, Adam Silver, speaking at the IMG World Congress of Sports (which is apparently a real thing), was asked if he envisions sponsorships appearing on player jerseys in the next five years. Warren Moon Titans Jersey . Without hesitation he responded, "Definitely." This, of course, is not revelatory, as there has been smoke coming from this fire pit for years. But the foregone conclusion of his answer, making a foray where none of the other major North American team sports have gone, still felt surprising. He would later add fuel to the fire stating, "Its inevitable. Its such an enormous opportunity for our sponsors to connect with us. I think the marketplace is asking for it." There is something sitting uneasily in those words. First, an admission. I get it. This is the way of the world and not just in athletics. Corporate advertisements are now an integral part of bringing sports and entertainment to the masses. Ads subsidize a ton of beloved stuff from music festivals to television series to this website. I am thankful for the ad models that bring value to the advertisers and consumers alike. Frankly, at this point if an event doesnt have corporate sponsors it feels amateur to my eye. But my beef is that the NBAs latest revenue tool doesnt arrive with even the most basic pretence of being a value add for the consumer, and at a time when the league is massively, historically profitable. It isnt even a plea from the league to fans to understand that novel revenue tools are needed to sustain stability or whatever. Its just that "the marketplace is asking for it." (Quick note before further maligning the Commish. He did admit yesterday that maybe the whole t-shirt-as-jersey experiment the NBA launched towards the end of last season isnt a lock to pan out. Phew.) The precedent of sponsored jerseys has long been established in countless sports from international soccer to Nascar. (This is apparently a Liverpool FC jersey for kids though that wouldnt have been my first guess.) Even sibling leagues, the WNBA and NBA D-League, have encouraged and profited from jersey sponsorship for several years. Um, but when Commissioner Silver says "the marketplace is asking for it" he is hedging on what the marketplace actually is. Shouldnt the marketplace consider the biggest stakeholders and contributors in the hard-earned dollars-to-NBA equation (AKA the fans)? Numerous related tweets and blogs have erupted in the past few days concerned about the same distractions 1981-me dealt with. But despite a tendency to stand in solidarity, I find myself less than concerned. My focus is not so much aimed at the inevitable uniform developments, but more on predicting the next step. Where will the advertising stop? If the NBA allows the final frontier of their reach, the players clothes, to be monetized by sponsors, how much would it diminish their capacity to limit players from earning off their own skin? Players are already more or less free to cut private sponsorship deals in practically every segment of product or service. Wouldnt the league erode their own ethical (read: judicial) high ground that might have otherwise prevented a player from tattooing an ad on their neck or sleeving their arms with monthly specials? With the next collective bargaining session set for three years from now, it is altogether possible that the questions raised by these types of sponsorships will be debated for the first time. What is without question is that how to divvy up the new-found revenue from jersey ads will loom large. I dont know a ton about the inner-workings of the mind of agents, but I suspect they dig on money and material if HBOs Entourage has taught me anything. What is to keep those agents from speculating on the next set of potential revenue tools? This new territory is, of course, a way for neophyte commissioner, Adam Silver, to make his mark on the league and, more importantly, to get in the good graces of team owners and league sponsors. I do not have a problem with these tactics as they are baked into his job description. But when the final vestiges of the basic game have to share space with sponsors who subsidize it, and in a time when the NBA is flourishing, I havent heard a word on what we fans get out of this latest version of the marketplace, other than a personal expectation that whats to come would have blown 1981-mes head straight off. Gallays Poll #4 Where should the NBA draw the line on advertisements? a) A small patch on the jersey is no big deal. But thats it.b) I dont mind if they re-name the Raptors with pretty much any corporate identity. But thats it.c) With so many inked players, I have no problem if Birdman becomes Kentucky Fried Birdman. But thats it.d) The back of the jersey is the future of innovation as Metta World Artest demonstrated. Lebron Jameson Irish Whiskey would move merchandise. Custom Tennessee Titans Jerseys . -- Rory McIlroy birdied his last two holes Thursday for a 7-under 63 to take the lead after one round of the Honda Classic. Curley Culp Womens Jersey . People familiar with the case told The Associated Press on Friday that arbitrator Fredric Horowitz could issue his decision this weekend. 403 Forbidden .Kessy tried to show what he can do playing left wing for the Oilers in 5-0 loss to the Chicago Blackhawks on Sunday in pre-season action.Lewis Hamilton admits he still doesnt know why his and Nico Rosbergs mechanics were swapped by Mercedes but is convinced success is around the corner with his new crew. The world champion has slipped 43 points behind his team-mate having been blighted by engine failures in 2016 with some social media conspiracy theorists linking his problems to a change of mechanics at the start of the season.Hamilton has repeatedly backed his team and, when asked by Sky F1s Martin Brundle why Mercedes decided to mix it up, said: I dont know! I cant answer that for you. I thought there was good chemistry but I have to say Im really happy with how things are now, Ive got a great group of guys. But would he rather have kept a winning team together?When you work with a group of guys so closely you build a bond. Its hard to explain but theyre your soldiers, thats your squad, Hamilton continued.For sure, it was emotional for all of us, those that were really connected in that way. So much success and ups and downs weve had because thats what you experience together.It was difficult in the beginning but now I can experience that with new guys who are just as enthusiastic and just as driven to win. Mercedes will run an improved MGU-H on Hamiltons car at the Spanish GP in a bid to solve reliability problems and while the Englishman accepts it will be tough not to exceed his engine limit this season, he is also fearful of a 10-place grid penalty for reprimands. Brian Orakpo Authentic Jersey. Vote: The best line-up in F1 Lewis and Nico? Max and Daniel? Fernando and Jenson? Or Seb and Kimi? Hamilton received his second rap of the campaign in Russia, which he labelled ridiculous, and drivers are only allowed three before being punished with a 10-place grid penalty.He added in Barcelona: I think afterwards I was like, if youre going to penalise me, give me a fine and put the money towards a road safety campaign - do something positive at least.But knowing that now I have one more reprimand before a 10-place penalty, its kind of senseless. They could have fined me whatever it is and put that towards a good cause.Watch the Spanish GP live on Sky Sports F1. The race starts at 1pm on Sunday, with build-up underway at 11.30am. Or watch the race without a contract for £6.99 on NOW TV. Also See: Lewis: Engine fault may reoccur Whens the Spanish GP on Sky? Cheap NFL Jerseys Wholesale Jerseys Wholesale NFL Jerseys Jerseys From China Wholesale NFL Jerseys Cheap NFL Jerseys Cheap Jerseys ' ' '
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