[TorryJens]

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Obama’s campaign was about more than particular policies. He ran on a platform that famously promised change and hope. His tremendous political achievement was in framing those concepts in such a way that they were interpreted by voters to mean precisely what they wanted them to mean without committing Obama to specific policies. To the anti-war faction it meant that the wars would end. To those concerned about unilateralism it meant that unilateralism would be replaced by multilateralism. To those worried about growing inequality it meant that he would end inequality. To those concerned about industrial jobs going overseas it meant that those jobs would stay in the United States. To those who hated Guantanamo it meant that Guantanamo would be closed.

Obama created a coalition whose expectations of what Obama would do were shaped by them and projected on Obama. In fact, Obama never quite said what his supporters thought he said. His supporters thought they heard that he was anti-war. He never said that. He simply said that he opposed Iraq and thought Afghanistan should be waged. His strategy was to allow his followers to believe what they wanted so long as they voted for him, and they obliged. Now, this is not unique to Obama. It is how presidents get elected. What was unique was how well he did it and the problems it caused once he became president. The rest of the article is very interesting too.
http://www.stratfor.com/weekly/20110...2e29b8a435f0da