I was in a store the other day and the women in front of me was holding out her wallet with cash in hand and the clerk told her the charge and she pulled out a credit card. At this point the clerk quoted her a slightly higher price and the woman asked why the price went up. The clerk said it was because he thought she was paying in cash and there was a cash discount. The woman got upset saying that they shouldn't charge more if using a credit card. The clerk said that wasn't the case. The credit card price was the normal price. But if you paid in cash you got a discount. The woman thought about it for a second and they looked up and said. "Ok that's different then". I tried not to break out laughing. So traditionally credit card surcharges have been resisted in the market due to customer reactions. Do you think a cash discount is a valid way around a customer backlash. Is a cash discount fair in your opinion? Do you think it will catch on? IF so, will it reverse the downward trend of cash transactions? I would like to see more of this.