Would you say the same thing about Arnold Palmer who just about set the Standard for branding himself outside of golf? Again, to buttress his life for when there will be no more golf (any of those knee problems he has had could have killed his career) and because he was lucky enough to be a "marketable commodity" I think he was just doing what came naturally w/ his success at Golf. I truly believe his overiding Goal for playing at this point, because of and/or that is driving his ego, is to be the best ever. If making a pile of money comes w/ that then so be it. I cannot hold that against him. So as not the be an ashey/tJd; philava/phan52 kind of thing, we can just agree to disagree at this point.