DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate - View Single Post - How to Advertise for FREE on AussieTycoon

**Heacechig** · 09-20-2006, 07:00 AM

First of all, this is great idea. Win-win arrangement deal.

But one must consider its effectiveness (ie. how do you measure the return on investment?). I'm seeing the trend that online ads, banners are getting less and less effective as people have all sorts of ad blocking software on their machines, especially for Firefox user like myself - having an Adblock Add On installed, i don't see any ads whatsoever on any websites on the internet. Yes, the adblock is getting smarter and smarter guys. We really need to think ahead and look for a new way to get real value from marketing cost.

I am not sure I agree with this. While Firefox is increasing in popularity, most people will not run the full ad blocker. Meanwhile for IE and Chrome users, most standard ads will show (though I am pleased that pop over and pop under ads can be blocked).

Ads are part and parcel of life. They help fund free to air tv, free web and free radio. Do you want to have to pay for all these things ... or do you prefer an advertiser supported business model?

I just took a look at Aussie Tycoon advertiser Best Banner Ad Design Companies - Web Banner Ad Rankings and clearly the top five banner ad companies listed on their site spend every day of their professional lives creating banner ads for people.

So it seems to me that the banner ad market remains very large and appears to have bounced back from the tech bust doldrums of 2002/3.

09-20-2006, 07:00 AM	#7
Heacechig Join Date Oct 2005 Posts 484 Senior Member	First of all, this is great idea. Win-win arrangement deal. But one must consider its effectiveness (ie. how do you measure the return on investment?). I'm seeing the trend that online ads, banners are getting less and less effective as people have all sorts of ad blocking software on their machines, especially for Firefox user like myself - having an Adblock Add On installed, i don't see any ads whatsoever on any websites on the internet. Yes, the adblock is getting smarter and smarter guys. We really need to think ahead and look for a new way to get real value from marketing cost. I am not sure I agree with this. While Firefox is increasing in popularity, most people will not run the full ad blocker. Meanwhile for IE and Chrome users, most standard ads will show (though I am pleased that pop over and pop under ads can be blocked). Ads are part and parcel of life. They help fund free to air tv, free web and free radio. Do you want to have to pay for all these things ... or do you prefer an advertiser supported business model? I just took a look at Aussie Tycoon advertiser Best Banner Ad Design Companies - Web Banner Ad Rankings and clearly the top five banner ad companies listed on their site spend every day of their professional lives creating banner ads for people. So it seems to me that the banner ad market remains very large and appears to have bounced back from the tech bust doldrums of 2002/3.
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