If it's just bran (the actual bran part of the wheat grain) then it's just fiber. If it's a bran CEREAL, then it's not... you can tell the difference by reading the ingrediet list. If it says "wheat bran" and nothing else, AND the fiber count equals the carb count, then you can add it to stuff for the fiber.... if there are other ingredients it's not the same thing. Whole grains are the last rung of the carb ladder and are added when you're basically in maintenance. Tril