Most of the things you have listed are beneficial to the customer, but a burden for the employer. So the reward of the brick-and-mortar store, for jumping through all these hoops, is that it gets put at a price disadvantage to its internet counterparts. Why is that fair? As the playing field gets tilted, their will be fewer and fewer brick-and-mortar stores. Think how many people go to these stores to see the actual products, then purchase them online.