I found one of these (Chococcino flavor) waiting for me in the mailbox last night when I came home from work. Since it was in the mailbox all day, it was like putting one in the freezer Spank. I was hungry and it was there so it didn't take a genious to figure out what was going to happen next. I dove in while it was still somewhat frozen and it was just hard to chew on. I had to let it thaw out before I could enjoy the pending taste testing. The texture was about the same as most protien bars, like a firm nougat center. They kinda remind me of the Protien Plus bars I used to get but better tasting because they aren't loaded up with protien powder. It definitally doesn't have that chalky taste of too much added powder to the mix... it was just right. The chococcino flavor is nice and light, not overbearing like some flavorings I've had, and works well with the outer chocolate coating. For the overall taste I'd give them the 2 thumbs up. It filled me up when I was hungry and held me over for a couple of hours till I decided to find some real food. As for their golfing ability claims, I'll leave that up to the "People's Champion" (Hawk).