Ok, but objectively... JB you say launch monitor - fine, we have those at Golf Town. What do you look for in those? Are there goldilock numbers that people aim for? Subjectively... I know my clubs are meant to get the ball in the air as hard and as fast as possible - and they do so beautifully! When I clip a nice clean 7-iron shot I've carried 160-170 and almost jumped for joy haha. In a hypothetic world where a ball would travel the same amount of distance horizontally no matter how high (or low) the ball goes, what is ideal?