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**TerriLS** · 12-08-2009, 04:46 PM

Companies hope to reap many rewards from corporate sponsorship, but one of the main objectives is promotion of the company and free advertising through the use of signage. So, that makes me wonder why the banks are continuing to sponsor golf tournaments without having their name everywhere. I know they're entertaining clients and I know they're protecting their image by doing it anonymously, but is the return enough to make it worthwhile. This article was in today's NY Times.

http://www.nytimes.com/2009/08/12/bu...1&ref=business

12-08-2009, 04:46 PM	#4
TerriLS Join Date Oct 2005 Posts 657 Senior Member	No Name - No Frills Companies hope to reap many rewards from corporate sponsorship, but one of the main objectives is promotion of the company and free advertising through the use of signage. So, that makes me wonder why the banks are continuing to sponsor golf tournaments without having their name everywhere. I know they're entertaining clients and I know they're protecting their image by doing it anonymously, but is the return enough to make it worthwhile. This article was in today's NY Times. http://www.nytimes.com/2009/08/12/bu...1&ref=business
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