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**Zavdpacq** · 01-30-2009, 01:36 AM

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

In a way the pitch was that Cadbury are synonymous with chocolate, no need for real association. It's like they're saying, "Entertainment provided and sponsored by Cadbury. Enjoy"

01-30-2009, 01:36 AM	#2
Zavdpacq Join Date Oct 2005 Posts 423 Senior Member	From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success. So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no] In a way the pitch was that Cadbury are synonymous with chocolate, no need for real association. It's like they're saying, "Entertainment provided and sponsored by Cadbury. Enjoy"
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