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**Zenthachall** · 01-30-2009, 05:55 AM

Well if you are buying it for a kid, or you are a kid, I don't think an orgasm in the mouth is the right message! [rofl]

As I stated before, Cadbury's is already a household name in chocolate (much like your Hershey's), so they don't need a reason for their product. They don't really need to compete with other companies or sell any more chocolate than they already do either. They can however associate fun and entertainment with their products, which is exactly what they did in this advert.

That's a very dangerous thing to do, though, if a competitor decides to take advantage of the situation. That's how Pepsi managed to gain huge amounts of market share against CocaCola. A household name can be displaced.

01-30-2009, 05:55 AM	#5
Zenthachall Join Date Oct 2005 Posts 438 Senior Member	Well if you are buying it for a kid, or you are a kid, I don't think an orgasm in the mouth is the right message! [rofl] As I stated before, Cadbury's is already a household name in chocolate (much like your Hershey's), so they don't need a reason for their product. They don't really need to compete with other companies or sell any more chocolate than they already do either. They can however associate fun and entertainment with their products, which is exactly what they did in this advert. That's a very dangerous thing to do, though, if a competitor decides to take advantage of the situation. That's how Pepsi managed to gain huge amounts of market share against CocaCola. A household name can be displaced.
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