Giving a shit or not is about as likely to change the attitude of this sort of primadonna as anger therapy suggestions. Short of a full scale boycott of the offending fools films (people are still watching Mel Gibson films...) nothing is ever going to change these people. And anyway, a quick press release (or in this case, a "heartfelt" phone in to a radio show) to apologies and it's all suddenly water under the bridge, and the public goes to the cinema. Don't get me wrong, I'm not tolerating or condoning it, but I'm totally past caring about what people in that industry do but the nature of it and the people in it will never change because by it's very nature it is creating a seperate environment where selected pampered individuals get their way. Good look changing that with your indignation. Just gimme my dose of action. That will continue regardless of weather or not the guy on the screen is a prick or not, which they invariably will be. That or they'll end up like Bono. Dam, I'm getting too cynical. It must be all the rice.