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**EjPWyPm4** · 01-12-2009, 08:47 AM

http://www.amazon.com/Marketing-All-...1653514&sr=8-1

What does this have to do with Kendo you ask?

1. McDojo seems to do a WAY better job of marketing most of the time than legitimate dojo.

2. Take a good look at the list of the authors

Point #1: Yes, because there's a profit motive attached to a McDojo, whereas there's none (or very, very little-- just enough to pay for the electric/water bill) with a proper, legitimate dojo.

Point #2: HUH???

01-12-2009, 08:47 AM	#2
EjPWyPm4 Join Date Oct 2005 Posts 540 Senior Member	http://www.amazon.com/Marketing-All-...1653514&sr=8-1 What does this have to do with Kendo you ask? 1. McDojo seems to do a WAY better job of marketing most of the time than legitimate dojo. 2. Take a good look at the list of the authors Point #1: Yes, because there's a profit motive attached to a McDojo, whereas there's none (or very, very little-- just enough to pay for the electric/water bill) with a proper, legitimate dojo. Point #2: HUH???
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