The world's first Ford Mustang was conceived by Robert S. McNamara in 1962 and the project was named T-5. At the World’s Fair in Flushing Meadows, New York on April 17 1964 Lee Iacocca and Ford unveiled the 1964 1/2 Ford Mustang to the world with a sticker base price of $2,360.00 USD. The Mustang came in convertible and coupe with those made prior to September 1964 labeled as 1964 1/2. In all 100,000 Ford Mustangs sold in the first 90 days. The very first Mustang, a convertible, was sold by accident to an airline pilot in Newfoundland. Ford managed to buy it back, and it now is parked in the company's museum.