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**Ruidselisse** · 03-12-2009, 12:13 AM

GM had a wonderful opportunity with the Hummer. It could have been developed into becoming GM's Jeep-like brand. Like "Jeep", the name Hummer (Humvee) is legendary... it has real history and recognition connected to it. And it is known globally.

A limited production over-the-top H1.... well, why not? But it should have been introduced together with the smaller H3 and then followed with even smaller models. GM could have built a very cool brand. But they kept with the big monster Hummer as the only offering for too long really killing the name's appeal.

03-12-2009, 12:13 AM	#1
Ruidselisse Join Date Oct 2005 Posts 488 Senior Member	GM had a wonderful opportunity with the Hummer. It could have been developed into becoming GM's Jeep-like brand. Like "Jeep", the name Hummer (Humvee) is legendary... it has real history and recognition connected to it. And it is known globally. A limited production over-the-top H1.... well, why not? But it should have been introduced together with the smaller H3 and then followed with even smaller models. GM could have built a very cool brand. But they kept with the big monster Hummer as the only offering for too long really killing the name's appeal.
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