Scanning the beaches of tropical islands on google maps would be a good start. --- Post Update --- Sure, Apple make very high profit margins, but they also risk a lot with the amount they put into R&D for new products. High risk often equals high reward. People keep bleating about Apple prices being high, but never seem to mention the fact that competing smartphones and tablets are all priced around the same area. Why is that? --- Post Update --- On a slightly less cynical slant, it means that Apple customers will enjoy high resale values when trading up, and security that the company won't go bust in the near future (leaving them with a pile of useless tech).