Men can look better as they age. They have beards, rugged skin and wrinkles in men can be attractive. We're not as lucky. If our skin isn't smooth, it just won't look as good if you're a lady. Wrinkles and little skin imperfections are a lot more prominent and they're considered unattractive. That's why women are a lot more concerned with slowing down their aging, we're just going to have to deal with the fact we're not going to look as good naturally when we're 45 as we are in our 20s. Creams help.