Well maybe he just didnt select the most appropiate picture.. but he just used it to show the kind of blondness he meant.. The fact is that if some photographer, whom are usually more aware of people looks and noticing details make such claim as those kind of hair shades are commoner in copenhagen than stockholm.. it kinds of reject the common belief that danes are the darkest scandos. Most people is quite shallow and simplist and believe cause one country seems to be more northern geographically they should be lighter... which is not true in many cases..