Web Marketing for Dummies....
 

http://www.amazon.com/Marketing-All-...1653514&sr=8-1

What does this have to do with Kendo you ask?

1. McDojo seems to do a WAY better job of marketing most of the time than legitimate dojo.

2. Take a good look at the list of the authors http://www.discussworldissues.com/fo...es/biggrin.gif

Point #1: Yes, because there's a profit motive attached to a McDojo, whereas there's none (or very, very little-- just enough to pay for the electric/water bill) with a proper, legitimate dojo.

Point #2: HUH??? http://www.discussworldissues.com/fo...s/confused.gif

Check that list of names against this list of names http://www.discussworldissues.com/fo...es/biggrin.gif

http://www.kendo-pnw.org/bhs/hln/instructors.php

One question: How in the bejebus did you stumble upon that?

Well, I see Elizabeth-san in there... and she's one of the advisors in her Daddy's dojo. http://www.discussworldissues.com/fo...lies/smile.gif

I still fail to make the connection... or is it because it's 4:45AM on a bloody workday and I'm insomniac!!! http://www.discussworldissues.com/fo...nocked_out.gif

Oh, it's connected to kendo somewhat because a kendo person wrote it http://www.discussworldissues.com/fo...es/biggrin.gif

I overheard the book coming out while changing after practice.

I overheard the book coming out while changing after practice. sounds painful... did it hit the floor shortly after its exit from some as yet undescribed orifice?http://www.discussworldissues.com/fo...lies/laugh.gif