[ttiokjbnhjjillp]

TaylorMade Golf Raises the Bar for Ballpark Marketing by Unveiling Nine-Story Tall R11 Driver Foul Pole in Right Field;
Every Padres Homerun to Benefit SD-Based Charity


CARLSBAD, Calif. (April 21, 2011) — TaylorMade-adidas Golf Company and The San Diego Padres today unveiled an 80-foot tall R11™ driver foul pole in right field at PETCO Park as part of an innovative partnership agreement to extend through the 2013 season.

Already the number one driver brand on the PGA Tour, TaylorMade’s game-changing new white R11 driver will now rule at PETCO Park – standing nearly nine stories tall (80 feet) – as it makes its season debut tonight. Specially designed by TaylorMade’s in-house design team, the R11 structure is affixed to the current foul pole and is considered “fair territory” by the PETCO Park and Major League Baseball ground rules.

“The launch of the R11 driver has become larger than life for our industry, so we wanted to continue the momentum with a larger than life integration with the San Diego Padres,” said Mark King, president and CEO of TaylorMade-adidas Golf Company. “This idea captures the magnitude of what has been the most historic driver launch in the golf industry. We hope the site of the world’s largest R11 driver here at PETCO Park will be a compelling reminder of TaylorMade innovation.”

“TaylorMade is a leading national brand – a thought leader based right here in San Diego,” said Padres Vice Chairman & CEO Jeff Moorad. “The Padres are proud to partner with yet another strong local company and we are excited to showcase its presence at PETCO Park in such an innovative way.”

About the Construction
The R11 foul pole structure is the first of its kind in Major League Baseball. The design and construction required significant collaboration between various groups to bring to life the authenticity of the R11 driver. Weighing 950 pounds, the 80-foot all-aluminum structure runs parallel with the existing foul pole structure, while the 14-foot wide by 8-foot tall image of the R11 clubhead is positioned on the fence in the corner of right field. The weather- and impact-resistant grip was custom rolled out of .90” aluminum, welded into a taper shaping and then given a vehicle, textured, bed lining coating to give it a rubber look. The installation, which began Monday morning and was finished Wednesday, required a total 250 man hours to complete. Click here to view time lapse footage of the installation of the structure.

Each “Drive” Out of the Park to Benefit San Diego-Based Charity
The R11 driver foul pole also symbolizes TaylorMade’s support of a “Solutions for Change,” a 501c3 organization in North County San Diego committed to eliminating family homelessness in the county. TaylorMade will donate $600 to Solutions for Change for every “drive” a Padres player sends over the left, center or right field fence for a homerun. Learn more about Solutions for Change.

Introduced earlier this year, the TaylorMade R11 driver is the No.1 played driver on the PGA Tour so far in 2011. The R11’s distinctive combination of white crown and black clubface makes it significantly easier to aim and dramatically reducing glare, while its 3D tuning technologies allows players to independently tune loft, face angle and flight path to maximize distance and accuracy.

To help unveil the foul pole, TaylorMade-adidas Golf Tour Staff professional Natalie Gulbis will be on hand to throw out the ceremonial first pitch prior to the start of tonight’s Padres-Philadelphia Phillies game.

[infollafago]

Any photos of the new foul pole? What a great venture, I wonder how many will follow suit?

[errolespopume]

That's pretty cool.

Who watches the Padres though?

tapatalk: even available for lefties!

[ttiokjbnhjjillp]

First post updated with pictures.

[Sx1qBli0]

Great marketing, and it just looks cool.

[errolespopume]

Ok, having now seen pictures, that's sick! The best part is, they're not even remotely pushing the white.

tapatalk: even available for lefties!

[SkHukV3N]

This is great, I'm always in support of something for charity and the fact that it looks really cool just adds to the appeal!

[bertanu]

I love it. I think this kind of marketing is awesome!

[alicewong]

Very cool!

[qd0vhq4f]

I love it. But the Padres. They should have done it in Tampa. I would love to see it in person.

[Fiesialenp]

That's pretty amazing. Got to be some good marketing too.

[casinobonuswer]

Thats really neat. Very creative idea by TM.

[tobaccoman]

I like it - great idea on TM's part!

[Cydayshosse]

That is awesome. Great job TM


Tappin to the oldies

[Ruiceara]

That's pretty cool.

Who watches the Padres though?

tapatalk: even available for lefties!

I did once, on my last visit to SD, for 22 innings! They had to restock the buffet and bar in the suite we had three times. After the 13 inning it was just a matter of principle to eat and drink as much as we could until the final ball was thrown. I don't remember much after the 18th inning, but Petco park is a great place to see a ball game.

[AriaDesser]

That is awesome looking. I am suprised that they are allowing it to be fair territory. I wonder how many at bats it will take for someone to hit it.

[ptmQqoxw]

That's pretty cool.

Who watches the Padres though?

tapatalk: even available for lefties!

I do.

I think it's a brilliant marketing idea.

[errolespopume]

I do.

I think it's a brilliant marketing idea.

So you're the one! Haha

I know you're a Dres fan and like I said, having seen the pics, it's pretty freaking cool, and not too mention that it's an industry 1st. Taylormade just gets it.

tapatalk: even available for lefties!

[sueplydup]

That's pretty freaking cool! TC couldn't have said it any better...Taylor Made gets it as far as marketing goes, that's one of the reasons that I have been a player of their clubs for many years now.

[corolaelwis]

+1 for innovation in club making and marketing (I promise that was not a fan boy post haha). Gotta say that this was an amazing idea.