Green grass shops many times sell at MSRP which for Pro V1s has gone to $58 a box. MAP has been $44 or so the last few years and appears to have gone to $48.

I cant see how this a good move from a market stand point. With so many balls catching and passing the prov1 in the performance department, raising the price would seem to cut into their sales.

doubt a 2 buck increase will run away pro v users

People will still buy them. I remember thinking people wouldn't spend 399 on a driver.

This is the one thing that drives me away from Titleist. They are always driving their prices up. $250 for a fairway wood? Now $50 for golf balls. That's a little ridiculous! Titleist is seperating themselves from other manufactures by making
themselves the golf company for the "1 percenters"

Just saw they went up to $48 at TGW....

This is weird because before the holidays they were $39 everywhere. Do you think that was a promotional credit/rebate to retailers for holiday sales or is there that much retail markup in 1 dozen golf balls?

Great move by Titleist! Way to go guys. If you can't make a better product, just make it more expensive. So many morons will play something b/c it's the most expensive.

This^. That was my first thought as well. Kind of make's the value of the 1st prize in the THP Holiday Cheer jump way up!

But the pros play them! It's a must have!