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#2 |
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I've heard arguments in favor of "Evil Empire" status for every single one of the major golf companies: Acushnet/Titleist: They play a bazillion players to tee up their ball so it will be the "#1 ball in golf" even though there are better balls. They pay certain sites to guarantee good reviews/Their ad money with the golf magazines guarantees good rankings. Their affiliation with Scotty Cameron: he artificially inflates prices for putters and accesories by creating a limited market, and his putters aren't even that good. Plus, he stole all his putter designs from other designers like Karsten Solheim (PING) and T.P. Mills.
TaylorMade: They pay a bazillion players to use their clubs, and drivers specifically. They release too many clubs too quickly, which means as soon as you buy something, the value drops; and merchants lose money because of this. PING: Their MAP policy makes their clubs more expensive than they should be. They unfairly cut off retailers who violate their MAP policy, even if it was only one time and even if it was an accident. They don't make any forged clubs, so their irons have no feel and they try to claim that cast is as good as forged. Plus, their clubs are ugly. Nike: They bought their way into golf with Tiger Woods. Their equipment is inferior and the only reason people buy it/use it is because they are a marketing machine. Callaway: Only makes game improvement clubs. They don't have any real player's clubs. They stole Phil Mickelson from Titleist. They are overpriced. They are just out to make a buck; look at all the garbage accessories they sell. You can make an argument for/against any company. Every company has some good and some bad points. That's why I don't pay attention to anything except: How well do I hit this club. If I limited myself based on perception or past clubs I've hit, I never would have tried the TM R9's, which I love, because previously I'd never cared for any TM irons I'd demo'd. Golf club companies are like life. Keep an open mind and you'll be a lot more likely to find something you like and that works for you. Put blinders on and you'll limit yourself and probably end up less happy. |
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#3 |
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#6 |
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#7 |
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I suppose if I believed in an "Evil Empire" for golf it would have to be all the golf club, and ball manufacturers in general. Think about it. With all the technology advancements in golf clubs, and balls, none of the manufacturers have got it right yet. In other words their marketing techniques, and values. How come no manufacturer has come up with the ultimate club, and/or ball that guarantees distance, and accuracy? Even though in a round about way they say they can, in reality they can't. Why can't they? Because there are tens of millions of different golfers out there, swinging the clubs which hits the balls tens of millions different ways. ..
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#8 |
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I suppose if I believed in an "Evil Empire" for golf it would have to be all the golf club, and ball manufacturers in general. Think about it. With all the technology advancements in golf clubs, and balls, none of the manufacturers have got it right yet. In other words their marketing techniques, and values. How come no manufacturer has come up with the ultimate club, and/or ball that guarantees distance, and accuracy? Even though in a round about way they say they can, in reality they can't. Why can't they? Because there are tens of millions of different golfers out there, swinging the clubs which hits the balls tens of millions different ways. .. In response, might I postulate that, rather than an "Evil Empire" consisting of a manufacturing company, perhaps what we are looking at is the USGA and R&A forming an "Axis of Evil" imposing manufacturing restrictions which prevent the true mastery of the game. ![]() |
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#9 |
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I suppose if I believed in an "Evil Empire" for golf it would have to be all the golf club, and ball manufacturers in general. Think about it. With all the technology advancements in golf clubs, and balls, none of the manufacturers have got it right yet. In other words their marketing techniques, and values. How come no manufacturer has come up with the ultimate club, and/or ball that guarantees distance, and accuracy? Even though in a round about way they say they can, in reality they can't. Why can't they? Because there are tens of millions of different golfers out there, swinging the clubs which hits the balls tens of millions different ways. .. As for guarantees, Tour Edge Exotics guarantees more distance with their new drivers or your money back. The evil empire for anything as it has been said is the company that is one of the largest, puts it in your face, and of course has the ego about them. Its not about a company that one dislikes. That is something different. I always find the argument for Nike having "bought their way on tour" kind of funny. Because that is exactly what Titleist has done. |
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#10 |
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I would not want the job of designing a club to improve the game of most golfers. Like Prov said, everyone is different with very different needs to maximize their swings. Design a club to cure one problem and it creates another for the next golfer. I think each manufacturer has carved out its niche in the market pretty well. TM certainly seems to have a stranglehold on driver sales but fights with many others for the GI iron market. It appears to me that Mizuno has staked out a good portion of the players iron market and I don't really see a strong competitor for that market segment.
Of course, these are my musings and could probably be laid bare by someone with actual statistics. However, my opinion as a golfer who views this as a semi-interested observer has some merit because it is mostly perception that drives public opinion. |
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#11 |
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CT,
You are right about the public perception. Ironically TM has both the number one selling iron and the number one selling driver right now. Your point brings up something else as well. Many get mad at companies like Mizuno, TM, Adams, etc... for bringing so many sets of irons and so many drivers out each year. While money is behind it all, I think there is more to it than that. I think part of it is that they are really trying to go after the "we have clubs for every single kind of player" mentality. |
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#12 |
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CT, |
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#13 |
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Not me, I like choices. Not every club out there fits my swing. I am a bit of an equipment junkie anyway, so I like having all these options. I believe I have been able to improve my game with equipment over the 10 years I have played. I have also made some terrible mistakes, like the Burner Draw that I renamed the Burner Snap Hook, and the Fat Shaft irons. Sometimes you gotta kiss some frogs to find a princess. |
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#14 |
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CT, |
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#15 |
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So people get mad at the companies for trying to please everyone and for not pleasing everyone. I find it interesting that the golf equipment companies are labeled the "Evil Empire", yet people don't have such strong feelings about the drug companies when their prescription medications don't work. What is it about golf that elicits such strong emotions? I don't understand why a heavy dose of marketing your brand or advertising your product makes you "evil". I think that any golf related company wishes they had the ad budget of some of the above mentioned companies. It's just how this game is played. How do some of you guys feel about companies that sponsor golf tournaments? |
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#16 |
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I've heard arguments in favor of "Evil Empire" status for every single one of the major golf companies: |
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#17 |
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So people get mad at the companies for trying to please everyone and for not pleasing everyone. I find it interesting that the golf equipment companies are labeled the "Evil Empire", yet people don't have such strong feelings about the drug companies when their prescription medications don't work. What is it about golf that elicits such strong emotions? People get made at TM for a different reason. In my opinion it is not about the amount of clubs they put out. They do put out a lot, but not a ton more over a 2 year period than a few others. Its the release period that angers more in my opinion. |
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#18 |
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Great post Harry but I'm going to plead ignorance on one thing.....what is MAP policy? Companies set a minimum price forwhich a product can be sold. The arguments are that it protects smaller shops from being undercut by mega stores and Internet retailers, and puts a premium on service and fitting. PING has been very agressive at enforcing their MAP policy. But the retailers who always make news when they get their account closed are the smaller stores, like the store that was giving discounts to military personelle. Of course, what fails to get mentioned is the PING must enforce all violations or the policy can be attacked as discriminatory and price setting. |
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#19 |
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Minimum Advertised Price. |
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#20 |
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