[ElectraDupu]

http://www.radaronline.com/exclusive...ps-tiger-woods

Gatorade has dropped Tiger Woods.
It’s the first major endorsement loss for the golfer in the wake of his cheating scandal and bizarre one-car crash.

[77chawzence]

Tiger Woods TV Ads Disappear After Reports of Affairs

http://www.bloomberg.com/apps/news?p...d=a6dOr_Gky7YM

No advertisements featuring Tiger Woods have run on prime-time television broadcast networks or 19 cable channels since late last month, after reports of his extramarital affairs, according to data from Nielsen Co. The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette Co. spot on Nov. 29, according to New York- based Nielsen. Woods also was absent from ads on a number of weekend sports programs, including NFL games, Nielsen said.
“Last weekend there wasn’t any advertisement during those games,” said Aaron Lewis, a spokesman at Nielsen.
The No. 1 ranked golfer’s standing with the public has plunged in the wake of reports of infidelity that followed a Nov. 27 car accident outside his home near Orlando, Florida. Woods’s ranking among celebrity endorsers plunged to 24th from 6th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers.

[foodselfdourileka]

http://www.radaronline.com/exclusive...ps-tiger-woods

Gatorade has dropped Tiger Woods.
It’s the first major endorsement loss for the golfer in the wake of his cheating scandal and bizarre one-car crash.

This is a very misleading report. Gatorade dropped the Tiger brand drink before this scandal. It's only making news today because someone finally took notice. In your link, the tabloid even admits that Gatorade tells them that they continue to sponsor him.

[googlopharm]

This is a very misleading report. Gatorade dropped the Tiger brand drink before this scandal. It's only making news today because someone finally took notice. In your link, the tabloid even admits that Gatorade tells them that they continue to sponsor him.

But the Tiger ads across the board have stopped running by all of his sponsors.

[CVEGK7mV]

I think this'll wind up like Phelps; sponsor drops them to avoid any affiliation as a media stunt, picks him back up when the mess is cleared.

[phpfoxmods]

But the Tiger ads across the board have stopped running by all of his sponsors.

I just saw his Gillette banner ad on the SB home page.

[sydramySweame]

this is a mistake on gatorades part if true.

[brorwargy]

I think this'll wind up like Phelps; sponsor drops them to avoid any affiliation as a media stunt, picks him back up when the mess is cleared.

They very well could. Companies have picked pitchmen back up that have done worse then Phelps and Woods.

[Fausqueuego]

I think this'll wind up like Phelps; sponsor drops them to avoid any affiliation as a media stunt, picks him back up when the mess is cleared.

They very well could. Companies have picked pitchmen back up that have done worse then Phelps and Woods.

I think they did the exact thing with Kobe Bryant.

[Kneedycrype]

I just saw his Gillette banner ad on the SB home page.

TV ads.

Yup, i've seen it at times too. SB's the only place Tiger's still welcome, evidently.

[jeockammece]

I think this'll wind up like Phelps; sponsor drops them to avoid any affiliation as a media stunt, picks him back up when the mess is cleared.

'Zactly.

I don't see Nike, though, running away from him. I think there're are gonna be a few that might drop him- then try to pick him up later when he's back playing golf (and he might refuse to do business with them at that time and maybe endorse a rival). But all in all i think most will bare with him.

[Piemonedmow]

But the Tiger ads across the board have stopped running by all of his sponsors.

So? Would anyone really even notice if some media watchdog wasn't keeping count? All of these sponsors have many pitchman and more commercials they can rotate onto TV until this scandal blows over.

[neguoogleX]

this is a mistake on gatorades part if true.

Any golfer that buys gatorade because Tiger is involved is a ¿¿¿¿.

[Qvqnubpj]

So? Would anyone really even notice if some media watchdog wasn't keeping count? All of these sponsors have many pitchman and more commercials they can rotate onto TV until this scandal blows over.

I noticed even without the media mentioning it.

It was like all those Gilette commercials with Tiger and Federer went bye bye. Now ya see 'em, now ya don't.

[tobaccoman]

I noticed even without the media mentioning it.

It was like all those Gilette commercials with Tiger and Federer went bye bye. Now ya see 'em, now ya don't.

Well, good for you.

[posimoka]

Well, good for you.

[Andoror]

Tired of the Tiger Woods story? Many are; it's dominating the news, the tabloids and certain allegedly golf-oriented websites. However, take heart -- there's a place where you won't find any Tiger Woods ... and it's not where you'd expect.

Bloomberg's Brett Pulley and Michael Buteau did a little digging into Nielsen's television records, and found an interesting statistic: advertisements featuring Tiger Woods have completely vanished from prime-time television since Woods' wreck.

Nielsen officials told Bloomberg that 15 different advertisements featuring Woods have appeared in prime time since June. The last one was a Gillette spot that aired Nov. 29, according to Bloomberg.

Prior to Woods' troubles, he was a phenomenally popular and easily recognizable celebrity; Bloomberg notes that 86 percent of U.S. consumers over the age of 6 recognized Woods. The vast majority of his $110 million in annual earnings comes from endorsements. So, yeah, there's a lot at stake here, not just for Woods but for entire companies banking on his image.

The lack of Woods ads isn't entirely surprising; with the golf season over, there's no need to pitch Woods' golf connections, and EA Sports doesn't have a new Tiger Woods game on the horizon. So what we're left with is ads that promote the mystique of Tiger Woods -- cool under pressure, domination, excellence beyond compare. You can imagine what the reaction would be should any of those kinds of ads hit the airwaves right about now.

Still, Tiger's many endorsement deals trade heavily -- even primarily -- on his image, and that image has taken battleship-hull-busting hits in the last two weeks. Already, one sponsor -- the Pac-10 -- has yanked a Woods-involved ad specifically because of the current problems. Are there more to follow?

When Tiger does return to the airwaves -- and eventually, he will -- it's likely to be in a very different context than before. Let's run down some of the most famous Tiger-based ad campaigns, and consider how they may or may not hold up in light of current events.

Nike: "I am Tiger Woods." The classic slogan, and one which I don't foresee many people repeating any time soon.

Accenture: "Go on. Be a Tiger." Considering the havoc this story has wreaked on Tiger and his family, I don't think there's anybody who wants to be a Tiger these days.

Tag Heuer watches: "What are you made of?" Probably the least problematic of the slogans, but any kind of speculation of what goes on inside Tiger's head is now pretty much out.

Gillette: "The best a man can get." Let's not be too snarky here, and just say that every man ought to think that "the best he can get" is his wife, if he knows what's good for him.

NetJets: No tag line, but considering the globetrotting allegations getting leveled against Woods, there's plenty of room for interpretation. Then again, if you've got a jet for your personal use, you're probably not overly concerned with Tiger's image.

Gatorade Tiger: "Is it in you?" I probably don't need to tell you why this won't work any more, do I?
So, unfortunately for Tiger fans, it looks like ads that invite you to be like Mr. Woods are dead and gone. I'd imagine that ads featuring Tiger aren't going to have any tag lines for the foreseeable future. Which means that whimsical, goofy ads like this one are also probably gone:

http://sports.yahoo.com/golf/blog/de...rn=golf,207606