[Lillie_Steins]

Doesn't matter, really. Obama's image is already established. Now McCain has beaten Obama at his own game. If the polls are more or less true, it's really down to who will take Pennsylvania. Now Obama has a 5% lead there, which is not too bad. If McCain manages to swing PA with it's 21 electoral votes, he'll win the election. Michigan and Minnesota are also worth fighting for. So it's really a matter of whether his campaign planners realize that and can focus on the states where Obama has a fairly narrow lead.