[DoctorNiCYDEn]

Hard to figure out why ESPN is paying 1.1 billion for Monday Night Football and NBC is paying 650 million for Sunday Night Football and are given the better matchups.

[Rexaviennatutr]

I think it's the tradition of MNF. But Sunday nights are always better.

[TeNuaTe]

Hard to figure out why ESPN is paying 1.1 billion for Monday Night Football and NBC is paying 650 million for Sunday Night Football and are given the better matchups.

The best I can figure, ESPN paid for a brand. NBC has created a brand.

[nerohedfrs]

The best I can figure, ESPN paid for a brand. NBC has created a brand.

Yes, but the NFL gave them the better games...why the discount? Did ESPN over bid?

[__CVineXPharm__]

Yes, but the NFL gave them the better games...why the discount? Did ESPN over bid?

Even before the MNF switch to ESPN the Sunday Prime Time game was a better viewing option. My guess is that ESPN over valued that Monday Night time slot.

[syptopsygieds]

Yes, but the NFL gave them the better games...why the discount? Did ESPN over bid?

Maybe ESPN did overbid. Or, maybe NBC outsmarted ESPN. Realizing they could get the NFL to "flex" games on the same day to get the best match-up, but that the league wouldn't switch the day of a game. Making Sunday night more attractive timeslot for the networks. Once ESPN won the Monday night bidding, there was less money to bid on Sunday night.

I'm assuming that the Monday night bidding came first, because it was the brand. How did the bidding play out?

[Kamepherype]

The best I can figure, ESPN paid for a brand. NBC has created a brand.

Nicely put ConMan!

[bmwservis]

Hard to figure out why ESPN is paying 1.1 billion for Monday Night Football and NBC is paying 650 million for Sunday Night Football and are given the better matchups.

It is not hard to figure out, e$pn are ran by a bunch of morans.

[MarythePuppy6]

Even before the MNF switch to ESPN the Sunday Prime Time game was a better viewing option. My guess is that ESPN over valued that Monday Night time slot.

In terms of games?

Up until the switch a couple years ago MNF got the better games and SNF on ESPN was always the lesser matchup of the two...

Seems to have switch and ESPN is paying more for what they had on SNF but now it's MNF.

[RealCHEAPsoftDOWNLOAD]

Maybe ESPN did overbid. Or, maybe NBC outsmarted ESPN. Realizing they could get the NFL to "flex" games on the same day to get the best match-up, but that the league wouldn't switch the day of a game. Making Sunday night more attractive timeslot for the networks. Once ESPN won the Monday night bidding, there was less money to bid on Sunday night.

I'm assuming that the Monday night bidding came first, because it was the brand. How did the bidding play out?

Nope.

ABC had MNF and gave it to ESPN since it wasn't pulling in the amount of moola they used to have back in the day. That had nothing to do with 'overbidding' as much as it did with ABC deciding to move MNF to a lesser channel they owned. They didn't plan on moving MNF to ESPN at the time they bid for MNF.

The ABC contract was already an 8-year deal worth 1.1 bill *before* NBC decided to move in and create a way to get decent match-ups. The view from the NFL was probably that they'd take the extra moola in exchange for $650 mill they didn't have till then...and there was nothing ABC could do about it since it doesn't have any 'exclusive' rights to broadcasting NFL games.

BTW, this move also gave NBC two Superbowls.

http://articles.sfgate.com/2005-04-1...com-abc-sports

[Cabinanteerip]

If the current ESPN MNF contract is still the old ABC MNF contract, I don't think we can really compare the deal to the NBC SNF contract. Aside from the difference in years on the contract and other perks such as Super Bowls, the contracts would not have been negotiated in the same market. The dollars are being spent on two very different packages.

[lorryuncori]

MNF generates more money from commercials. It's that simple.

[imictiorume]

MNF generates more money from commercials. It's that simple.

That can't really be true, considering NBC gets more eyes on it during it's games than does ESPN.

None the less, the NFL should be ashamed of itself for choosing money over fans. Just ignorant of them to give exclusive rights to Directv...I have to think they could make the same amount of money if not more and they wouldn't piss of the people that basically earn them that money.

[tramadolwithall]

That can't really be true, considering NBC gets more eyes on it during it's games than does ESPN.

None the less, the NFL should be ashamed of itself for choosing money over fans. Just ignorant of them to give exclusive rights to Directv...I have to think they could make the same amount of money if not more and they wouldn't piss of the people that basically earn them that money.

they woud easily make more money if all cable providers could offer the ticket.

[Vomephems]

they woud easily make more money if all cable providers could offer the ticket.

That's what I thought as well, so why be so arrogant and piss your fans off for no reason?

[r9tbayfC]

None the less, the NFL should be ashamed of itself for choosing money over fans. Just ignorant of them to give exclusive rights to Directv...I have to think they could make the same amount of money if not more and they wouldn't piss of the people that basically earn them that money.

But if the fans continue to have football parties and get-togethers at other people's houses and continue to support the NFL, why should the NFL care?

Before it is a game, it still boils down to it being a business, and I dislike that as well.

[acceraStoof]

That's what I thought as well, so why be so arrogant and piss your fans off for no reason?

probably because it was an easy in for their channel.

if these other companies were smart they would have told the nfl fuck you, we're not broadcasting your channel until we're able to sell the ticket.

[proslaviy]

But if the fans continue to have football parties and get-togethers at other people's houses and continue to support the NFL, why should the NFL care?

Before it is a game, it still boils down to it being a business, and I dislike that as well.

Pissing off your customers is not good business.

They would make a ton more money if they sold the ticket on cable and directv.

[Lån-Penge]

Pissing off your customers is not good business.

They would make a ton more money if they sold the ticket on cable and directv.

I know this, and the NFL knows this.

But all of these different sports continue to sh!t on the paying customer and yet, we still shell out money to go to their events.

[Plonnikas]

I know this, and the NFL knows this.

But all of these different sports continue to sh!t on the paying customer and yet, we still shell out money to go to their events.

I understand and I'm not suggesting a revolt, but this is an ignorant reason to limit how many people watch your game. For the greatness of the NFL product, there really are some stupid decisions being made...