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It's ad space they buy , in different forms .
It could be argued that in difficult times , when your product is not selling , it is the most appropriate thing to do . Advertise . The space that Bernie sells must remain relevent , though , as bad press will empty ad space faster than something that's really fast . But , with 50 bazillion viewers world wide , the ticket price is still not too high for some , as ad space is only just starting to re-adjust to the climate . I would predict Bernie will lobby the FIA to allow different liveries on the cars , opening the floor to a whole new , more affordable sponsorship level . I hope so , anyway . |
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