New Army Slogan. - DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate

**zlopikanikanza** · 10-10-2006, 02:02 AM

"Army Strong", which is where "strong" is a predicate, where the lack of a verb makes it seem like it's a Neanderthal pointing to it, grunting a few times, and then saying, "Me strong. Army strong. Me Army?"

Exactly what I thought. Army Strong, Terrorist Bad.

**dodadaxia** · 10-10-2006, 02:10 AM

Only here would that interpretation be reached.

**goolen4you** · 10-10-2006, 02:16 AM

Originally posted by SlowwHand
Only here would that interpretation be reached. I'm struggling hard to find a positive interpretation and failing, please enlighten me.

**mybooboo** · 10-10-2006, 02:24 AM

Originally posted by SlowwHand
Only here would that interpretation be reached. What kind of interpretation should we be going for? I did mention that the better reading I can find is the use of "army" as being an adjective.

But when confronted with words like this:
Eric Keshin, chief operating officer at McCann Worldgroup, said in an interview that "Army Strong" represents "an evolution that is moving with the times" to enable the Army to meet its recruiting goals. ...really? What's "Army Strong" supposed to mean.

No, forget that question, what the hell is "Army Strong represents an evolution that is moving with the times" supposed to mean?

**TeftyJokip** · 10-10-2006, 02:26 AM

Grunt stupid

**juyrett** · 10-10-2006, 03:19 AM

Originally posted by Q Cubed
While I won't disagree that "Army of One" had its issues...

"Army Strong" doesn't seem much better. Is "army" to be used as an adjective? As in, "It's not just super-strong, it's army-strong!" If that's the case, that's find by me, but y'know, there's the whole "Isn't Rumsfeld's army supposed to be flexible and lithe?" and the "Don't those Chinese have some saying about flexibility and adaptability winning over brute strength?" bit...

What puzzles me is another way of reading it.
"Army Strong", which is where "strong" is a predicate, where the lack of a verb makes it seem like it's a Neanderthal pointing to it, grunting a few times, and then saying, "Me strong. Army strong. Me Army?" That meathead impression was something I thought we were trying to move away from...

Thoughts? It seems to be door number 1.
The new slogan, developed in numerous tests with focus groups and interviews with soldiers, is meant to convey the idea that if you join the Army you will gain physical and emotional strength, as well as strength of character and purpose.

**trorseIrripsy** · 10-10-2006, 03:24 AM

"An Army of One" had to be the worst slogan ever!

The army is all about your buddies guarding your back while you guard theirs. "An Army of One" sounds like that one guy is about to have his handed to him on a platter by an enemy that surely must outnumber him.

"Army Strong" is a little better, but not by much.

Why do people sign up?? Why not emphasize that?

Maybe something like: "U.S. Army -- protecting the Constitution, our liberties and the American people."

**bpejjssoe** · 10-10-2006, 03:53 AM

Originally posted by Q Cubed

What kind of interpretation should we be going for? I did mention that the better reading I can find is the use of "army" as being an adjective.

But when confronted with words like this:

...really? What's "Army Strong" supposed to mean.

No, forget that question, what the hell is "Army Strong represents an evolution that is moving with the times" supposed to mean? It's supposed to mean that the only type of recruits they can get these days are grunts who don't do too much thinking

I have to agree that "Be all you can be," is probably one of the better slogans. The latest couple are well...

**alskdjreyfd** · 10-10-2006, 03:58 AM

Originally posted by Dis

that's not why they sign up.

They sign up because they are poor people with no future. They want to sign up to say they are badasses, travel the world, **** cheap whores, etc. That's why they SAY the sign up.

Besides, what kind of slogan is:

"Losers: Enlist, get drunk, get laid & kill people?"

**celddiskend** · 10-10-2006, 04:11 AM

Say, so what exactly is the difference between the army and the marines, now?

**Byxtysaaqwuz** · 10-10-2006, 04:14 AM

I don't remember anyone *****ing about "Built Ford Tough," "Blade Close, Electric Smooth," etc etc etc. Slogans were never meant to be grammatical; they're meant to be catchy.

**Efksqhyu** · 10-10-2006, 04:16 AM

Infinitely better than "Army of One."

**CKDIWEQ** · 10-10-2006, 08:00 AM

When did you wake up?

**sabbixsweraco** · 10-10-2006, 08:30 AM

can I point out the obvious problem here?

Who in the hell joins a military service based on a slogan?

Or for that matter, who really cares about slogans? Do people eat McDonald's because of their slogan "I'm lovin' it" ?

**Fluivelip** · 10-10-2006, 09:07 AM

but I still haven't eaten mcdonald's in over 5 years.

**Indidockobeni** · 10-10-2006, 09:11 AM

And I didn't join the navy because of their slogan (I have no idea what it was back in 1990). I joined for the career opportunities.

**Ztcgtqvb** · 10-10-2006, 09:34 AM

You and TCO talk that Navy and Gay a lot. Where there's smoke, ....

**22paseabelldaps** · 10-10-2006, 10:41 AM

"Army: Be All You Can Be" — I never had a problem with that slogan. They oughta bring it back and stop wasting taxpayers' money.

Gatekeeper

**lh88gFzI** · 10-10-2006, 11:06 AM

There's probably legal issues.

Who actually owns a slogan -- the client, or the agency?

**preachadaq** · 10-10-2006, 03:16 PM

Somebody set us up the bomb, army strong!

10-10-2006, 02:02 AM	#1
zlopikanikanza Join Date Oct 2005 Posts 721 Senior Member	New Army Slogan. "Army Strong", which is where "strong" is a predicate, where the lack of a verb makes it seem like it's a Neanderthal pointing to it, grunting a few times, and then saying, "Me strong. Army strong. Me Army?" Exactly what I thought. Army Strong, Terrorist Bad. Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 02:10 AM	#2
dodadaxia Join Date Oct 2005 Posts 387 Senior Member	Only here would that interpretation be reached. Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 02:16 AM	#3
goolen4you Join Date Oct 2005 Posts 447 Senior Member	Originally posted by SlowwHand Only here would that interpretation be reached. I'm struggling hard to find a positive interpretation and failing, please enlighten me. Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 02:24 AM	#4
mybooboo Join Date Oct 2005 Posts 538 Senior Member	Originally posted by SlowwHand Only here would that interpretation be reached. What kind of interpretation should we be going for? I did mention that the better reading I can find is the use of "army" as being an adjective. But when confronted with words like this: Eric Keshin, chief operating officer at McCann Worldgroup, said in an interview that "Army Strong" represents "an evolution that is moving with the times" to enable the Army to meet its recruiting goals. ...really? What's "Army Strong" supposed to mean. No, forget that question, what the hell is "Army Strong represents an evolution that is moving with the times" supposed to mean? Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 02:26 AM	#5
TeftyJokip Join Date Oct 2005 Posts 358 Senior Member	Grunt stupid Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 03:19 AM	#6
juyrett Join Date Oct 2005 Posts 429 Senior Member	Originally posted by Q Cubed While I won't disagree that "Army of One" had its issues... "Army Strong" doesn't seem much better. Is "army" to be used as an adjective? As in, "It's not just super-strong, it's army-strong!" If that's the case, that's find by me, but y'know, there's the whole "Isn't Rumsfeld's army supposed to be flexible and lithe?" and the "Don't those Chinese have some saying about flexibility and adaptability winning over brute strength?" bit... What puzzles me is another way of reading it. "Army Strong", which is where "strong" is a predicate, where the lack of a verb makes it seem like it's a Neanderthal pointing to it, grunting a few times, and then saying, "Me strong. Army strong. Me Army?" That meathead impression was something I thought we were trying to move away from... Thoughts? It seems to be door number 1. The new slogan, developed in numerous tests with focus groups and interviews with soldiers, is meant to convey the idea that if you join the Army you will gain physical and emotional strength, as well as strength of character and purpose. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 03:24 AM	#7
trorseIrripsy Join Date Oct 2005 Posts 415 Senior Member	"An Army of One" had to be the worst slogan ever! The army is all about your buddies guarding your back while you guard theirs. "An Army of One" sounds like that one guy is about to have his handed to him on a platter by an enemy that surely must outnumber him. "Army Strong" is a little better, but not by much. Why do people sign up?? Why not emphasize that? Maybe something like: "U.S. Army -- protecting the Constitution, our liberties and the American people." Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 03:53 AM	#8
bpejjssoe Join Date Oct 2005 Posts 498 Senior Member	Originally posted by Q Cubed What kind of interpretation should we be going for? I did mention that the better reading I can find is the use of "army" as being an adjective. But when confronted with words like this: ...really? What's "Army Strong" supposed to mean. No, forget that question, what the hell is "Army Strong represents an evolution that is moving with the times" supposed to mean? It's supposed to mean that the only type of recruits they can get these days are grunts who don't do too much thinking I have to agree that "Be all you can be," is probably one of the better slogans. The latest couple are well... Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 03:58 AM	#9
alskdjreyfd Join Date Oct 2005 Posts 481 Senior Member	Originally posted by Dis that's not why they sign up. They sign up because they are poor people with no future. They want to sign up to say they are badasses, travel the world, **** cheap whores, etc. That's why they SAY the sign up. Besides, what kind of slogan is: "Losers: Enlist, get drunk, get laid & kill people?" Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 04:11 AM	#10
celddiskend Join Date Oct 2005 Posts 460 Senior Member	Say, so what exactly is the difference between the army and the marines, now? Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 04:14 AM	#11
Byxtysaaqwuz Join Date Oct 2005 Posts 481 Senior Member	I don't remember anyone *****ing about "Built Ford Tough," "Blade Close, Electric Smooth," etc etc etc. Slogans were never meant to be grammatical; they're meant to be catchy. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 04:16 AM	#12
Efksqhyu Join Date Oct 2005 Posts 546 Senior Member	Infinitely better than "Army of One." Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 08:00 AM	#13
CKDIWEQ Join Date Oct 2005 Posts 428 Senior Member	When did you wake up? Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 08:30 AM	#14
sabbixsweraco Join Date Oct 2005 Posts 486 Senior Member	can I point out the obvious problem here? Who in the hell joins a military service based on a slogan? Or for that matter, who really cares about slogans? Do people eat McDonald's because of their slogan "I'm lovin' it" ? Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

10-10-2006, 09:07 AM	#15
Fluivelip Join Date Oct 2005 Posts 549 Senior Member	but I still haven't eaten mcdonald's in over 5 years. Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 09:11 AM	#16
Indidockobeni Join Date Oct 2005 Posts 418 Senior Member	And I didn't join the navy because of their slogan (I have no idea what it was back in 1990). I joined for the career opportunities. Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 09:34 AM	#17
Ztcgtqvb Join Date Oct 2005 Posts 528 Senior Member	You and TCO talk that Navy and Gay a lot. Where there's smoke, .... Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 10:41 AM	#18
22paseabelldaps Join Date Oct 2005 Posts 438 Senior Member	"Army: Be All You Can Be" — I never had a problem with that slogan. They oughta bring it back and stop wasting taxpayers' money. Gatekeeper Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 11:06 AM	#19
lh88gFzI Join Date Oct 2005 Posts 555 Senior Member	There's probably legal issues. Who actually owns a slogan -- the client, or the agency? Share Share this post on Digg Del.icio.us Technorati Twitter
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10-10-2006, 03:16 PM	#20
preachadaq Join Date Oct 2005 Posts 413 Senior Member	Somebody set us up the bomb, army strong! Share Share this post on Digg Del.icio.us Technorati Twitter
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