[obegeLype]

Just seen it on telly, made me

http://www.guardian.co.uk/media/vide...ury-eyebrow-ad

[fuesquemill]

I tried to like it but it just didnt do anything to make me smile, plus I was drawn to the female actor as I couldn't work out if it was actually a small man/boy..

[Zenthachall]

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

[sciectotacype17]

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

It's got people talking about it, in that respect it is successful.

[fuesquemill]

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

It worked for the drumming gorilla advert, whether or not it sold more bars is irrelevant cadburys is too much of a market leader to care about advertising as a tool to sell chocolate in my opinion. much like gilette sell razors and dyson sell vacuums.

[Jimambol]

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

they haven't payed a buck for each time people watched it online tough

[CedssypeEdids]

That ad is f'in hilarious! The Gorilla one was also a great ad, had nothing to do with the choc, but it was completely random and it got people talking about it.

[lipitrRrxX]

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

Actually it does - the purple colour of her dress is Cadburys "trademark" colour. Its obvious from their previous adverts (and this one) - that they are aiming for a scenario where seeing that colour = Cadburys.

[Smalmslobby]

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

A few seconds in it says 'A glass and a half full of production'. That's Cadbury.

[lE3l6Lgn]

Actually it does - the purple colour of her dress is Cadburys "trademark" colour. Its obvious from their previous adverts (and this one) - that they are aiming for a scenario where seeing that colour = Cadburys.

Lol, i didn't even see her dress. Hate the advert though, should bring back the Cadbury bunny

[exschke]

Actually it does - the purple colour of her dress is Cadburys "trademark" colour. Its obvious from their previous adverts (and this one) - that they are aiming for a scenario where seeing that colour = Cadburys.

Yep, when I was younger a house near me had its garage painted cadburys purple, and we used to call it the cadburys house.

A few seconds in it says 'A glass and a half full of production'. That's Cadbury.

Yeh, I think everyone in the UK knows that, for a non UK'er I can see what they mean though.

[Smalmslobby]

How did this post end up here?..

[Agrisalia]

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

Wrong.

[tramdoctorsss]

Bring Cadburry bars to the US!

[unsamiSlini]

Wrong.

Short. Sweet. ...and QFT!

[Zenthachall]

Wrong.

Read a few marketing books and you'll find out that "clever" does not automatically equate to sales. Sometimes companies forget that they're not in the entertainment business.

For example:
Taco Bell started its famous campaign about the dog that said 'Quiero Taco Bell'. The ad was so successful that demand and market prices for chihuaha dogs skyrocketed. However, in the same period, sales for the restaurant declined. This is a good example of a marketing campaign that had successful advertising but failed to achieve its objectives becuase the ads were too focused on making the ad memorable and creative and not on driving the brand value or selling the idea of eating at Taco Bell. I don't know if those ads ran in the UK, but they were huge in the US.

[unsamiSlini]

Actually, now that you have used that Taco Bell example, it makes a lot more sense. We have Taco bell here (or at least, we used to, haha... further exemplifying your point), and I actually had no desire to eat the food, but whenever I saw a chihuahua I would say the line "yu Quiero Taco Bell", thus showing that the ad did indeed provide a link between the customer and chihuahuas, but not the food.

However, I would say it's not a terrible as you imagine. Cadbury's is already a very well established company, and does not necessarily need to score a bigger market. It is already a household name, so they have gone for the entertainment approach, knowing full well that they have an already solidified market. Basically, everybody will continue to eat Cadbury's no matter what, so they might as well attach a fun image to the experience.I won't eat any more or less chocolate as a result of the ad, but I will associate a positive image with Cadbury's as a result of the campaign.

[Zenthachall]

Actually, now that you have used that Taco Bell example, it makes a lot more sense. We have Taco bell here (or at least, we used to, haha... further exemplifying your point), and I actually had no desire to eat the food, but whenever I saw a chihuahua I would say the line "yu Quiero Taco Bell", thus showing that the ad did indeed provide a link between the customer and chihuahuas, but not the food.

However, I would say it's not a terrible as you imagine. Cadbury's is already a very well established company, and does not necessarily need to score a bigger market. It is already a household name, so they have gone for the entertainment approach, knowing full well that they have an already solidified market. Basically, everybody will continue to eat Cadbury's no matter what, so they might as well attach a fun image to the experience.I won't eat any more or less chocolate as a result of the ad, but I will associate a positive image with Cadbury's as a result of the campaign.

Of course, I'm looking at it from a US viewpoint, which isn't totally valid considering that it's a UK ad. In the US, you can buy Cadbury's chocolate in some stores, but it's usually buried under a pile of Hershey's (Hershey's is the household name in chocolate over here). [yes]

[traiffhetl]

Pointless advert.

Even though it even gets people talking about it, it goes on for bloody ages. [thumbdown]

[appabessy]

We need ads to buck the trend just to be entertaining.

Me like!